UTM Link Generator – Build Campaign Tracking URLs

UTM link generator – Free Online Tool

Our free UTM Link Generator builds campaign tracking links for Google Analytics. Add source, medium and campaign details and get a ready-to-share URL that shows exactly where your traffic comes from.

What is UTM link generator?

UTM parameters are tags added to the end of a URL, such as ?utm_source=facebook&utm_medium=social&utm_campaign=summer_sale. Analytics tools read them to report which ads, posts and emails bring visitors and sales.

Without UTMs, traffic from many campaigns gets lumped together as “direct” or “referral”, making it impossible to know what works.

How to use the UTM link generator

1. Enter your website URL.
2. Fill in source, medium and campaign name (term and content are optional).
3. Click generate.
4. Copy the tracking link and use it in your ad, email or post.

Key features

• All five standard UTM parameters
• Correct URL encoding
• One-click copy
• Free and unlimited

Common use cases

• Tracking Facebook, Instagram and TikTok posts
• Measuring email newsletter clicks
• Comparing paid ads across platforms
• Tracking QR codes on printed flyers

UTM parameters explained

• utm_source – where traffic comes from (google, facebook, newsletter).
• utm_medium – the type of channel (cpc, social, email).
• utm_campaign – the campaign name (black_friday).
• utm_term – paid keyword (optional).
• utm_content – which ad or link version (optional).

Frequently asked questions

Do UTM parameters affect SEO?

No, as long as you only use them on external campaign links, not internal links on your own site.

Should I use lowercase?

Yes. UTM values are case-sensitive, so use consistent lowercase names.

Where do I see UTM data?

In Google Analytics 4 under Reports → Acquisition → Traffic acquisition.

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